Social Media Advertising: The Do's and Don'ts And What You Could Be Doing Wrong
Social media advertising is a great way to get business so you should be using. If you have realized that you are a step ahead. However, we find many small business owners fail to use the right kind of advertising. Or that they fail to target their customers correctly. Or sometimes they don't even know who their customers are and they should be targeting.
Now, we believe that this is not your fault. Social media marketing is very difficult to understand. They are so many components like Facebook pixels, pages, and sponsored posts vs ads. How can you know where to even start? I mean you are an expert in your field and you should be dedicating your time toward perfecting your craft, so we can't expect you to be an expert at advertising as well. That's where we come in. Sometimes our customers just do not know the right way to go about creating good quality Northwest Indiana social media ads(or, at least, that is part of it). We have found there are many components as to why our clients are not getting the results they desire. There are many components that go into advertising on social media.
We sometimes hear,"this is not working, so why should I keep doing it"?
We will explore a few of those reasons below.
Now, we believe that this is not your fault. Social media marketing is very difficult to understand. They are so many components like Facebook pixels, pages, and sponsored posts vs ads. How can you know where to even start? I mean you are an expert in your field and you should be dedicating your time toward perfecting your craft, so we can't expect you to be an expert at advertising as well. That's where we come in. Sometimes our customers just do not know the right way to go about creating good quality Northwest Indiana social media ads(or, at least, that is part of it). We have found there are many components as to why our clients are not getting the results they desire. There are many components that go into advertising on social media.
We sometimes hear,"this is not working, so why should I keep doing it"?
We will explore a few of those reasons below.
What You Could Be Doing Wrong
Many small business owners make is that they dismiss social media as an ineffective solution right from the beginning. We often hear that using Instagram or Facebook advertising in Hobart is not for them. They can handle their marketing without it. We often hear, "My customers can't be found on social media" or "There is no way I can target the right people." Now let's look at some statistics really quick.
In 2020, 3.6 billion people use social media daily. That is about half the world's population!
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In 2019 the amount of people using social media grew by about 9% while the would population only grew by about 1.1%.
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Studies have proven that the average social media user spends about 2.5 hours per day on social media.
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More and more people are starting to use social media. If about half the world's population is on social media I'd say your customers are on there, too. You just have to know where to look. That is where we come in. Let us help you find your customers on social media and throughout the web. It used to be that using Instagram or Facebook was only for kids, but now there are people of all ages on there which means your customers are there and all you have to do is catch their eye.
We now live in a world where everyone has started using it. We feel that you need to start using Northwest Indiana social media ads to your benefit. We also feel that social media has penetrated virtually every aspect of our society now. There is just no way to get around without it. Any time an ad comes on the TV people are immediately looking down at their phone. Anytime they are riding in a car they are looking at their phone (and even some people that are driving are looking down at their phone...). This means that the old types of advertising are not working any more. Customers are looking at their phone anyway so you might as well target them where they are instead of spending more money and effort to try to get their attention away from their phone.
The point is, you need it. But where do you start? You can always hire someone well-versed in Instagram and Facebook advertising if you have to get the job done. That's why you need to start using the social media advertising services in Hobart that we offer.
We now live in a world where everyone has started using it. We feel that you need to start using Northwest Indiana social media ads to your benefit. We also feel that social media has penetrated virtually every aspect of our society now. There is just no way to get around without it. Any time an ad comes on the TV people are immediately looking down at their phone. Anytime they are riding in a car they are looking at their phone (and even some people that are driving are looking down at their phone...). This means that the old types of advertising are not working any more. Customers are looking at their phone anyway so you might as well target them where they are instead of spending more money and effort to try to get their attention away from their phone.
The point is, you need it. But where do you start? You can always hire someone well-versed in Instagram and Facebook advertising if you have to get the job done. That's why you need to start using the social media advertising services in Hobart that we offer.
You Need a Plan
One reason why your social media advertising has not been working is that you do not have a game plan. You cannot just wake up one day and say, "I am going to use my social media advertising and see what happens".
Your game plan has to include things like Facebook adverting, Instagram advertising, frequent content posts on all the social media platforms, twitter blasts, and sales/promotional offers that your customers will be interested in.
You also need to talk to someone like us about your social media ads in Northwest Indiana, and which ones will be more beneficial to your customers and revenue plan.
Part of the plan for your social media advertising and Instagram advertising is to have a plan for getting back the money you spent. Your ads should not be losing money. You need to make that money back, which means getting more than just a few people to buy your goods or product. You also need to find a way to ensure that those customers that you have obtained keep coming back and talk to all their friends about you. Talk to our consultants about how you can do this.
Never get pulled in by the vanity metrics. You need to use real-time effective business planning and terms to find out the overall relevance and effectiveness of your advertising. Getting a lot of clicks is all well and good, but you want more customers. If your ads are not getting you sales they are not working. You are not going to turn a profit if clicks aren't turning into customers , no matter how many social media ads you use. At the end of the day, those ads will just be a waste of time and money. We at Envision Digital Marketing focus on turning those clicks into real leads and those leads into customers because that is the whole point of advertising.
Your game plan has to include things like Facebook adverting, Instagram advertising, frequent content posts on all the social media platforms, twitter blasts, and sales/promotional offers that your customers will be interested in.
You also need to talk to someone like us about your social media ads in Northwest Indiana, and which ones will be more beneficial to your customers and revenue plan.
Part of the plan for your social media advertising and Instagram advertising is to have a plan for getting back the money you spent. Your ads should not be losing money. You need to make that money back, which means getting more than just a few people to buy your goods or product. You also need to find a way to ensure that those customers that you have obtained keep coming back and talk to all their friends about you. Talk to our consultants about how you can do this.
Never get pulled in by the vanity metrics. You need to use real-time effective business planning and terms to find out the overall relevance and effectiveness of your advertising. Getting a lot of clicks is all well and good, but you want more customers. If your ads are not getting you sales they are not working. You are not going to turn a profit if clicks aren't turning into customers , no matter how many social media ads you use. At the end of the day, those ads will just be a waste of time and money. We at Envision Digital Marketing focus on turning those clicks into real leads and those leads into customers because that is the whole point of advertising.
Who can help?
We can! Give us a call today to find out information about how you can get your hands on some of the best social media advertising in Hobart. We also offers products and services in other areas too, including website design, SEO, Google My Business setup and local map ranking. We can help you find your customers today.